Way for users who are mudik wordiness, information on road conditions is very valuable. When a severe road traffic jams, road users who will go through the area can be given information to take an alternative road, so that in addition to avoid kemaceten, also does not memperparah bottleneck. Cell Broadcast is a technology that can enable this. With mobile phone penetration level at this time, we may believe that there is at least one mobile phone that is active on every vehicle in the path mudik. Cooperation between the Ministry of Transportation or the Police with mobile network providers can present a location-based information service that will be very useful for the community.
Technology Cell Broadcast (CB) was already there since a long time, just still not used. This technology is in the GSM Standard 03.41 and 03.49. CDMA also has a similar service. Like SMS, CB can convey a message in the form of text; main difference is the CB is a unidirectional and broadcast services. Broadcast, because the CB to send a message to any mobile phone coverage in the area; are unidirectional because only one direction (customers can not reply to a message CB). Suppose, on the 100 people at a customer service X in a particular road in Pantura which is in the cell coverage area ABC. Operator X can send information to the cell on the ABC in severe congestion in front of several kilometers. At the same time, 100 customers will get valuable information and may be able to take action in order not to get stuck in the bottleneck is severe. CB message can contain a message of up to 15 pages, with 93 characters for each page it. Every customer that the feature on the phone selulernya CB, CB can receive messages.
We can see that CB is an appropriate technology used to deliver location-based information. Besides mudik service scenario as above, a similar scenario may be useful for large cities with high density of vehicles is high. This service can be developed to inform the population information in the fire, or the potential tsunami / storm at a location. CB service can be used for the dissemination of news about the pandemic potential of bird flu at a location. This service can also be used to deliver key messages to the government community.
In addition to social services, technology, CB also quite promising to be developed in a commercial scenario. Mobile operators can work with the merchant in an area of shops, malls, and so forth to spread the campaign messages to customers residing in the area. Moreover, the operator may be able to consider mimic Google's business model, which provides many free services to consumers, and get revenue from advertising. For example: to provide telephone service bertarif cheap but display commercial messages each particular Period.
Technology Cell Broadcast (CB) was already there since a long time, just still not used. This technology is in the GSM Standard 03.41 and 03.49. CDMA also has a similar service. Like SMS, CB can convey a message in the form of text; main difference is the CB is a unidirectional and broadcast services. Broadcast, because the CB to send a message to any mobile phone coverage in the area; are unidirectional because only one direction (customers can not reply to a message CB). Suppose, on the 100 people at a customer service X in a particular road in Pantura which is in the cell coverage area ABC. Operator X can send information to the cell on the ABC in severe congestion in front of several kilometers. At the same time, 100 customers will get valuable information and may be able to take action in order not to get stuck in the bottleneck is severe. CB message can contain a message of up to 15 pages, with 93 characters for each page it. Every customer that the feature on the phone selulernya CB, CB can receive messages.
We can see that CB is an appropriate technology used to deliver location-based information. Besides mudik service scenario as above, a similar scenario may be useful for large cities with high density of vehicles is high. This service can be developed to inform the population information in the fire, or the potential tsunami / storm at a location. CB service can be used for the dissemination of news about the pandemic potential of bird flu at a location. This service can also be used to deliver key messages to the government community.
In addition to social services, technology, CB also quite promising to be developed in a commercial scenario. Mobile operators can work with the merchant in an area of shops, malls, and so forth to spread the campaign messages to customers residing in the area. Moreover, the operator may be able to consider mimic Google's business model, which provides many free services to consumers, and get revenue from advertising. For example: to provide telephone service bertarif cheap but display commercial messages each particular Period.